RC Cola has created intrigue in a pretty boring product by giving
it a new twist for Halloween. As well as turning the cola a ‘blood red’ colour, they have changed the product name to ‘Dracola’ and also made the label glow in the dark.
Changing the colour of the product to something unfamiliar creates enough intrigue for people to buy on impulse.
While the name change and packaging re-design, with glow in the dark feature, ties the whole idea nicely into the
Halloween theme.
RC’s limited edition red cola, RC Dracola, will be available from
the 29th September at 217 Asda stores across the UK. The
name Dracola was created by Asda customer, Jodie Daubny,
following a nationwide competition this year.
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