Cadbury Orange Twist and Hazelnut Twist Eclairs

Two Cadbury dressed girls were stood handing out ‘New Orange Twist and Hazelnut Twist Eclairs’. 

This vibrant dumpbin reflects the pack design entirely. Even the girls handing out the goodies were dressed in orange and purple dresses.

Cadbury Eclairs are also promoting its two new flavours – 

Orange Twist and Hazelnut Twist – through an experiential roadshow featuring a string quartet.

The campaign, features the musicians playing classical music that twists and turns into well-known pop and rock tunes, to show the 

‘twist’ in the sweets.

The roadshow will allow consumers to try the new flavours, as well as being in with the chance to win musical prizes.

MU Cheese - Smurf On Pack Promotion

http://www.mucheese.com/home/

‘Share a Coke’ Experiential Stand

Share a Coke stand at VFest where you could create personalised bottle labels which came in a red canvas share a Coke bag. 

A live DJ was playing music for those waiting with a couple of staff trying to pull people into the booth.

Airwick - New Flavours

Doom Bar - ‘Race the Doom Bar challenge’

Visitors compete against one another in rowing machines cladded as rowing boats in order to win Doom Bar Merchandise and a holiday for two in Cornwall. 

Additionally they were giving away free samples of Doom Bar and information relating to the brewing process.

More infomation: http://www.sharpsbrewery.co.uk/news/?id=188 

Shreddies

Bright bold promotions linking in with the ‘60 year Nana-versary’ of Shreddies.

Sampling outside and activation using price promotions and FSDUs. Worked really well using the characters from the adverts to give the promotion a comical edge.

Smint

Mesh's very own Skittles Fruit Ninja 6 sheet!

Whiskers

The way the creative has been split works well. 

"It’s nice on the front of pack with the tiger overlapping

onto the original pack artwork and tying together Whiskas and the flavours sections." 

Yorkie

On-pack promotion from Yorkie to win a tank of fuel.

Quite a manly prize, which sits with the “It’s Not for Girls!”

slogan the brand is known for.

There are 100 full tanks, each worth £100 to be won instantly, 

by finding a winning ticket inside a promotional bar.

Like the subtle change to the logo by changing to “O” to a

fuel gauge.

Powerade

Free personalised sports bottle when you purchase Powerade. Simply enter the code from the inside of the bottle label on their special microsite.

Budweiser

Star Wars Ice Lollies

M&M's - Sweet Sundays

Febreze

Country Life Butter

Feel Good Drinks Co - Fruit Fan Club

This is a really fun concept, which makes the consumer 

‘feel good’. There is a lovely use of colour, along with a quirky set of characters. They also work well as a collection.

The creative distracts from the product slightly, however, it’s a lovely piece of design.