MESH IN-STORE INSPIRATION
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Yorkshire Tea
A bit of marketing that was impossible to miss at a recent England 20/20 game from Yorkshire tea:
-Branded Brass Band with Tea mugs on their heads playing English classic songs for the tea break
-Several ‘Ice cream’ vans across the venue, all with inflatable branded tea pots on top and serving sample portions of tea
-Hit squads handing out boxes of 10 free tea bags across the stadium
Danone - Danio
Danone are keeping up with their child-friendly style for their nice 3D die-cut ‘danio’ billboard advert, which is bright
and clean, and tells you everything you need to know (it’s yoghurt, with blueberries and it’s new), while it also
demonstrates the spoonbending thickness with the character perched on the end (holding on for dear life).
The only way this could be made more fun, is if they managed to do a second version to take over in a few weeks, with the character splatted against one of the buildings behind!
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