Some lovely packaging!

Tabasco Sauce Sampling Campaign

Tabasco have launched a huge sampling campaign, mainly at tube and rail stations in the UK. They are also posting regular updates on their Facebook page.

Some of their Facebook activity is really fun and keeps the followers engaged. They regularly post images of 'Mr Tobasco' on his travels around the UK handing out his free samples. Go and see for yourself at: http://www.facebook.com/TabascoUK

Sure Fashion Refresh

On pack promotion with French Connection.

The on pack flash is fairly small, however this is compensated by use of the shelf space and POS unit. The use of shopping bags to house some product ties in well with the promotion.

The website is also easy to use...

http://fashionrefresh.surewomen.co.uk/

How to pick a colour fit for the Queen...

Pantone and Leo Burnett have collaborated to create a rather special, though somewhat tardy, Diamond Jubilee Colour Guide…

Win Designer Wellies!

Wanging wellies is great fun! Look for your special wanting code on all bottles of yummy Ribena. Choose your trusty welly, enter your code and details, then watch the berries wang away! 

If your welly avoids the trees and ponds you've won. 

There's a designer pair of wells to be won everyday!

Great timing for the promotion for festival goers.

Galaxy Boots GEPS

The Galaxy GESP is an eye catching unit and displays the bars and packs neatly with easy access. Fortunately the Boots placed price labels don’t detract from the creative which has been the case on other units. 

Info Graphics

Brit Kat

Among the many other household names to adopt Jubilee as a marketing ploy include Kit Kat, which has been renamed Brit Kat on union flag packs.

Smirnoff Red Vodka

Smirnoff is rolling out the next stage in its partnership with Madonna in the UK, with a limited edition on-pack promotion and major marketing campaign, as part of its ongoing Nightlife Exchange Project activity.


To mark the launch of Madonna's latest album, 'MDNA', the vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets to see her in concert.

Foxes Biscuit - Best of British

http://www.facebook.com/photo.php?fbid=10150940831843584&set=a.10150940831183584.438436.80019763583&type=1&permPage=1

Dom Perignon Jubilee Bottle

In celebration of the Queen's Diamond Jubilee, Harrods' Brompton Road windows currently feature 31 crowns designed by the world's leading brands. The Dom Peringnon one is particularly spectacular, its a real bottle!

Other brands include Tiffany & Co, Wedgwood, Mulberry and Alessi.

Cadbury Olympic Games Competition

Cadbury have introduced this promotion whereby the shopper has the chance to win 2 tickets (including travel and hotel) to the Olympic games. The shopper has to find a golden ticket in their chocolate bar for a chance to win.


The die cut of the FSDU is unusual and creates a nice tidy, clean looking shelf for the products. The products have a good stand out as the shelves are slightly tiled and therefore display all the product.

It would be nice to see a QR code directing the shopper to the website though...

Rowntrees Trade Ad

FSDU For Dodgers

Burtons biscuits are giving away a soft toy monkey whenever you buy any 3 dodgers packs for £3.

The monkey characters have featured on prime time TV ads, also on their website. 

As seen with Hubba Bubba, animal characters are great at engaging with a brand. Head of Children's Marketing Team at Burton's biscuit company said: 'This year's TV campaign will build on the success and popularity of last year's commercial, with the monkeys once agin set to capture consumers' imaginations and create great standout for Dodgers'.

Interesting Bottle Designs

http://www.thedieline.com/blog/2011/10/19/absinthe-case-study.html