Online at ASOS.com - ‘The Essential Upgrade’ is an online advertorial Galaxy have placed on ASOS.com which gives you ideas on how to ‘upgrade your look’.
Very targetted to the readers of ASOS and fitting perfectly with the ‘new’ Galaxy line ‘Why have cotton when you can have silk’. Good placement for Galaxy’s target market.
There is also a Facebook app through which you can ‘Upgrade your Status’ by using Galaxy colours and fonts.
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