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Thursday 24 January 2013

Maltesers - A different interpretation


A nice interpretation for new Maltesers packaging, by
student Stephanie Kronenberg. From her website, she
says “It’s based on the paintings from Ecuadorian artist
Gonzalo Endara Crow, and the idea is to show the
lightness of the chocolates by making them as floating
objects such as balloons in this surrealist world”.

The strongest point is the billboard idea, with the 3D elements ‘breaking the frame’ and floating off the top edge.






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