Kelloggs have recently launched their new product – white chocolate flavoured Krave cereal. There was a digital countdown online and on October 8th at 9am, the official ‘launch’ was showcased on the Krave Facebook Page and via a YouTube masthead. The launch was centred around a video of a real shopping trolley containing cereal boxes and then literally being launched from a ramp, rocket stylee!
In the run-up to the campaign a competition on the Krave Facebook Page, invited fans to guess where the boxes will land for the chance to win a trolley-full of prizes, including a white 16GB iPad, speakers, a crate of Krave cereal and other branded merchandise. The digital campaign was targeted at the 16-24
year-old age group.
This was supported by a TV advert, Facebook ads and had promotional teams handing out leaflets, which showcased the new product with a chance to win tickets to Thorpe Park. The team were present outside the MEN Arena on my recent visit to Manchester to see Ms. Cole, were a large selection of the audience will have been the desired target audience of the digital campaign.
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