Andrex were promoting their new Eco range with this fantastic shopping mall tour. The stand was very interactive and engaging. The new Eco range is all about how soft the roll is, there was plenty out on display for shoppers to feel as well as being given a roll to take home (with a 50p off coupon off their next purchase).
The iPads allowed shoppers to interact with the brand by uploading their ‘bamboozled’ faces and entered into a prize draw to win Eco prizes such as solar MP4 players, solar iPod docks and Eco holidays.
Overall the stand was great, there was a lot of interaction with the shoppers and loads to do.
See more here:
http://www.creativebrief.com/new-work/permalink/643/?close_cookie=1
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