BIC

With kids starting back at school BIC have been trying to boost their sales with vibrant POS units in and around 

supermarkets and stationary shops. The range of units stand out in store being instantly eye catching and dominant against other competitors. Their trade mark orange is enough to familiarise customers with their brand. 

The characters and doodles featured in the creative apeal to kids as well as adults. These illustrations could have potentially been drawn or doodled by either person which demonstrates an all round sense of consumer engagement.

For the first time BIC was the official pen, lighter, and shaver 

of the Tour de France. From 30th June to 22nd July 2012. 

BIC had a series of activities and events during the prestigious 

cycling event which consisted of:

- An electric vehicle and the BIC mascot at the finish line.

- Four cars and a flatbed truck with a sound system, customized 

   with the colors of the brand and presenting new BIC products.

- Distribution of more than 400 000 goodies all along the course. 

- Distribution of pens to the public in the starting village, 

   especially around the riders’ signature podium.

BIC In-store domination