The gift box, which has no connection to the Olympic Games itself, has been designed to commemorate almost 100 years since it won two gold medals in London.
The Tennessee whiskey was awarded a gold medal in 1914 by the Anglo-American Exhibition held in London, which honoured the two countries’ contributions to the world, and then in 1915 by the Institute of Hygiene for continuing standards following Jack Daniel’s death.
The new gift box features a black and gold 1 litre bottle of Jack Daniel’s Old No.7 plus two commemorative rocks glasses.
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