Stella Artois have done well to transform their brand.
Previously regarded as a lower class beverage or the‘Wife Beater’, their most recent campaigns have made Stella a
trendy and cool beverage to drink. The consumer no longer
feels embarrassed to be caught with a pint of Stella in their
hand, instead, they will look rather trendy when sipping
from a chalice.
There is also a nice piece of photography that becomes the main feature of this unit.
There's a nice little word play with the subheading which refers to the apples being hand picked. This adds an organic feel to the product.
Stella Artois are launching a Continental Boules Challenge in
selected London pubs this summer.
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