It's a full Mesh showcase - M&M's vending machine with Skittles Grant Britton packs on the inside!
Tuesday, 31 July 2012
Limited Edition 250ml Coke Bottles for the Olympics
An almost identical promotion from Coke in Tesco and Asda.
Coke have released limited edition 250ml aluminium bottles in celebration of the Olympics in numerous outlets.
The shipper in Asda was fully branded with the Coke Olympic style, apart from the £1.50 price message, which uses Asda Freestyle font. The FSDU in Tesco similarly branded seems a lot more interesting mainly due to the large bottles which feature on either side of the unit.
Friday, 27 July 2012
Stella Cidre FSDU
Stella Artois have done well to transform their brand.
Previously regarded as a lower class beverage or the‘Wife Beater’, their most recent campaigns have made Stella a
trendy and cool beverage to drink. The consumer no longer
feels embarrassed to be caught with a pint of Stella in their
hand, instead, they will look rather trendy when sipping
from a chalice.
There is also a nice piece of photography that becomes the main feature of this unit.
There's a nice little word play with the subheading which refers to the apples being hand picked. This adds an organic feel to the product.
Stella Artois are launching a Continental Boules Challenge in
selected London pubs this summer.
Thursday, 26 July 2012
Beefeater Gin GWP
Loving the Spanish optimism that when you think London, you think 'sunglasses' - however, the GWP glass designs could be stronger and utilise the campaign assets more.
The overall design on the box and HOD could dial up the Britishness/London assets, maybe including a die-cut like the box designs.
Monday, 23 July 2012
Monday, 16 July 2012
Eristoff
This Russian Vodka bottle has fantastic standout and would be purchased as a novelly factor if nothing else.
The furry hat fits in well with Eristoff's Russian history and obviously keeps the bottle bang on trend ;-)
Absolut London FSDU
This was positioned centrally in the Booths supermarket alcohol section. With no other competing POS items it had great standout.
Tuesday, 10 July 2012
Tuesday, 3 July 2012
Coca Cola Olympics Promotion
Simple and striking, the key Coca-Cola red and minimalist approach gives strong stand-out and persists with the iconic brand.
The Coca Cola Olympics 2012 creative is appearing in more and more convenience and independent retailers. Window vinyls and posters can now be seen in-store.
Friday, 29 June 2012
Friday, 22 June 2012
Tabasco Sauce Sampling Campaign
Tabasco have launched a huge sampling campaign, mainly at tube and rail stations in the UK. They are also posting regular updates on their Facebook page.
Some of their Facebook activity is really fun and keeps the followers engaged. They regularly post images of 'Mr Tobasco' on his travels around the UK handing out his free samples. Go and see for yourself at: http://www.facebook.com/TabascoUK
Thursday, 21 June 2012
Sure Fashion Refresh
On pack promotion with French Connection.
The on pack flash is fairly small, however this is compensated by use of the shelf space and POS unit. The use of shopping bags to house some product ties in well with the promotion.
The website is also easy to use...
Wednesday, 20 June 2012
How to pick a colour fit for the Queen...
Pantone and Leo Burnett have collaborated to create a rather special, though somewhat tardy, Diamond Jubilee Colour Guide…
Friday, 15 June 2012
Win Designer Wellies!
Wanging wellies is great fun! Look for your special wanting code on all bottles of yummy Ribena. Choose your trusty welly, enter your code and details, then watch the berries wang away!
If your welly avoids the trees and ponds you've won.
There's a designer pair of wells to be won everyday!
Great timing for the promotion for festival goers.
Tuesday, 12 June 2012
Galaxy Boots GEPS
The Galaxy GESP is an eye catching unit and displays the bars and packs neatly with easy access. Fortunately the Boots placed price labels don’t detract from the creative which has been the case on other units.
Monday, 11 June 2012
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