Krave - TV, Digital, hand-out

Kelloggs have recently launched their new product – white chocolate flavoured Krave cereal. There was a digital countdown online and on October 8th at 9am, the official ‘launch’ was showcased on the Krave Facebook Page and via a YouTube masthead. The launch was centred around a video of a real shopping trolley containing cereal boxes and then literally being launched from a ramp, rocket stylee! 

In the run-up to the campaign a competition on the Krave Facebook Page, invited fans to guess where the boxes will land for the chance to win a trolley-full of prizes, including a white 16GB iPad, speakers, a crate of Krave cereal and other branded merchandise. The digital campaign was targeted at the 16-24 

year-old age group. 

This was supported by a TV advert, Facebook ads and had promotional teams handing out leaflets, which showcased the new product with a chance to win tickets to Thorpe Park. The team were present outside the MEN Arena on my recent visit to Manchester to see Ms. Cole, were a large selection of the audience will have been the desired target audience of the digital campaign.

Collect Clover Hearts

Clover has launched a loyalty scheme aimed at the breakfast time occasion. Consumers are invited to collect ‘Clover hearts’ in return for breakfast time products. 

There are three to collect, a heart mug, a heart-shaped side plate and toast rack. To redeem, you need to collect the Clover Hearts on wrappers inside tubs of Clover, once you have enough, you download a collector form from the microsite and post it together with your collected wrappers. The promotion is supported by social media, targeted DM and emails. 

Nice relationship with the cLOVEr hearts and product name, that is carried through to the redeemable products. 

They also have used Facebook to communicate this promotion, with people uploading photos showing them using the crockery as part of their breakfast. Maybe they could have linked this to a competition in order to increase their Facebook fans, such as “upload a photo showing you enjoying your Clover Hearts breakfast time goodies and be in with chance to win a weekend break to Paris, city of love” for example. 

Mars Confectionery Fixture

This Mars fixture showcases the product range really well and also features the M&M’s characters. 

There was a huge presence in-store of the M&M characters and merchandise. You could buy t-shirts, pj’s, everything! The entire store was immaculate and all the stock well replenished.

The fixture looks really clean, tidy and easy to shop with the added fun of the characters making it more engaging for the shopper. 

To see more of the store http://www.candyliciousshop.com/ 

Airwick FSDU

Lovely creative!

Campo Viejo Prize Overlay

Campo Viejo have a prize overlay to, ‘WIN £25,000 to make your dream home project a reality’. This is a great prize, however, it would only appeal to an older age category. The competition is in partnership with Grand Designs magazine & exhibition. The lower tier prize is to win a set of pantone mugs, which are the colours used in the core creative. 

The creative has a Spanish feel to it, with the taste of Spain being released from the bottle. It’s eye catching and attention grabbing when flicking through Shortlist magazine. Unfortunately the instore pieces don’t have as much stand out as they haven’t used the vibrant yellow and orange tones. 

Our very own M&M's Big Night In unit

The shape and structure of this unit is really strong. It displays the product well and looks great in store. It would have been nice to see the characters bigger. 

This unit has been placed in a position within the store that allows it to be ‘spotted’ and accessed with ease. The pack shots have been arranged nicely on the unit considering how many of them have been included. 

Anchor; made by cows

This is a campaign from 2010, however, I love the typography and the unique approach.  Here is a link for more info: http://www.jellylondon.com/illustration/casestudies/7/anchor-made-by-cows

Direct Line set up a zip wire in Covent Garden

Direct line have set up an assault course in Covent Garden Plaza. The quickest person to complete the course wins a holiday!

Halloween Nestle combo

Attractive little halloween Nestle combo FSDU containing Smarties pumpkins and Milkybar ghosts although they could have done a lot more to make the creative work better. The jagged dividing line between the creative is clumsy!

Bombay Sapphire packaging that illuminates...

The packaging features an illustration by Yehrin Tong that has been produced in electroluminescent ink.

The electric current is conducted from a battery at the bottom of the pack and a hidden mechanical switch is triggered when the packaging is picked up from the shelf, causing it to light up.

The Global Travel Retail pack, which was developed by Webb deVlam with German packaging manufacturer Karl Knauer, is aimed at the travel and duty-free market.

Pretty cool!

Jameson Great Urban Escapes

Pernod Richard’s Jameson has rolled out a new limited edition bottle that celebrates some of the world’s most exciting 

cities and its best bars providing a short guide for visitors. 

The bottle’s label is designed to demonstrate logos and emblems from the top districts of seven cities across the world. As part of the campaign, a city guide app has been created to provide consumers with information on what to see and do in four of the mentioned cities. People without smartphones can also get a traditional printed city guide when they buy a limited edition bottle.

Entitled as Jameson Great Urban Escapes, the bottle is available only through travel retail channels, for a limited period. The bottle is created for those who like to explore new exciting 

places in the urban landscape. 

The POS stand is engaging and eye catching. I’m a big fan of the way in which Jameson has twisted their traditional, old fashioned 

branding to make it look trendy and urban. Their new limited edition look and feel reaches out to consumers who wouldn’t usualy choose Jameson as their regular tipple.

Strongbow

Pub coaster with Halloween strongbow promo. The skull illustration using apples and pips is very nice!

Needs a little more info on where to go for MORE INFO and how to enter other than a tiny copy line that says ”please see posters in outlet ...” 

before you ask there is nothing on the back!

YouView Billboard

...our very own :-)

Walkers Deep Ridge

FSDU displaying New Walkers Deep Ridged crisps.

NEW Walkers Deep Ridged has ridges twice as deep, bold flavours and is made with 100% British Potatoes ... guaranteeing epic satisfaction. 

Detail Die cut of the mountains used across the campaign work well. The New flash should be on the header and could do with being a bit more EPIC itself!

Andrex Shopping Mall Tour

Andrex were promoting their new Eco range with this fantastic shopping mall tour. The stand was very interactive and engaging. The new Eco range is all about how soft the roll is, there was plenty out on display for shoppers to feel as well as being given a roll to take home (with a 50p off coupon off their next purchase). 

The iPads allowed shoppers to interact with the brand by uploading their ‘bamboozled’ faces and entered into a prize draw to win Eco prizes such as solar MP4 players, solar iPod docks and Eco holidays. 

Overall the stand was great, there was a lot of interaction with the shoppers and loads to do. 

See more here:

http://www.creativebrief.com/new-work/permalink/643/?close_cookie=1 

Pringles Gondola End

This Pringles unit has great stand out in-store. The design is really simple and even though some of the fronts aren’t closed properly it looks really tidy, the flavours are easily identifiable to shoppers as well as it being easy to re-fill for the staff. 

Stands promoting new No7 cosmetics in Boots

The unusual shapes really catch your eye throughout the store.

Climbing wall promoting Walkers Deep Ridged crisps

The giant climbing wall in the shape of a crisp worked really

well in gathering a crowd. Entertaining for spectators and a great atmosphere!

On-pack giveaway with Birds Eye

Birds Eye has launched a major on-pack promotion to celebrate the sporting events of 2012, notably London 2012. Consumers will have the chance to send off for key ring collectables of popular ‘spokesbear’ Clarence, who features in the above the line TV ads. 

The ‘Collect my Team for Free’ campaign will feature across 20 million packs of Birds Eye brands for 10 weeks. You can collect and redeem eight tokens for one of four Clarence key rings – a footballer, swimmer, tennis player or athlete. Great idea to get mum buying Birds Eye. 

According to www.promomarketing.info, the promotion was meant to be supported by an extensive range of POS to increase in-store awareness but this was not evident at the Morrisons store visited. It does however have some limited Facebook activity for this promotion. 

Recent Birds Eye on-pack promotions have proven hugely successful with consumers, helping to increase purchase rates and grow Birds Eye’s Facebook page fans by over 100,000. The creative is simple, leaving the key rings to be the main feature and the choice of yellow against blue in the headline, helps the message stand out on shelf. 

BIC

With kids starting back at school BIC have been trying to boost their sales with vibrant POS units in and around 

supermarkets and stationary shops. The range of units stand out in store being instantly eye catching and dominant against other competitors. Their trade mark orange is enough to familiarise customers with their brand. 

The characters and doodles featured in the creative apeal to kids as well as adults. These illustrations could have potentially been drawn or doodled by either person which demonstrates an all round sense of consumer engagement.

For the first time BIC was the official pen, lighter, and shaver 

of the Tour de France. From 30th June to 22nd July 2012. 

BIC had a series of activities and events during the prestigious 

cycling event which consisted of:

- An electric vehicle and the BIC mascot at the finish line.

- Four cars and a flatbed truck with a sound system, customized 

   with the colors of the brand and presenting new BIC products.

- Distribution of more than 400 000 goodies all along the course. 

- Distribution of pens to the public in the starting village, 

   especially around the riders’ signature podium.

BIC In-store domination