Andrex Shopping Mall Tour

Andrex were promoting their new Eco range with this fantastic shopping mall tour. The stand was very interactive and engaging. The new Eco range is all about how soft the roll is, there was plenty out on display for shoppers to feel as well as being given a roll to take home (with a 50p off coupon off their next purchase). 

The iPads allowed shoppers to interact with the brand by uploading their ‘bamboozled’ faces and entered into a prize draw to win Eco prizes such as solar MP4 players, solar iPod docks and Eco holidays. 

Overall the stand was great, there was a lot of interaction with the shoppers and loads to do. 

See more here:

http://www.creativebrief.com/new-work/permalink/643/?close_cookie=1 

Pringles Gondola End

This Pringles unit has great stand out in-store. The design is really simple and even though some of the fronts aren’t closed properly it looks really tidy, the flavours are easily identifiable to shoppers as well as it being easy to re-fill for the staff. 

Stands promoting new No7 cosmetics in Boots

The unusual shapes really catch your eye throughout the store.

Climbing wall promoting Walkers Deep Ridged crisps

The giant climbing wall in the shape of a crisp worked really

well in gathering a crowd. Entertaining for spectators and a great atmosphere!

On-pack giveaway with Birds Eye

Birds Eye has launched a major on-pack promotion to celebrate the sporting events of 2012, notably London 2012. Consumers will have the chance to send off for key ring collectables of popular ‘spokesbear’ Clarence, who features in the above the line TV ads. 

The ‘Collect my Team for Free’ campaign will feature across 20 million packs of Birds Eye brands for 10 weeks. You can collect and redeem eight tokens for one of four Clarence key rings – a footballer, swimmer, tennis player or athlete. Great idea to get mum buying Birds Eye. 

According to www.promomarketing.info, the promotion was meant to be supported by an extensive range of POS to increase in-store awareness but this was not evident at the Morrisons store visited. It does however have some limited Facebook activity for this promotion. 

Recent Birds Eye on-pack promotions have proven hugely successful with consumers, helping to increase purchase rates and grow Birds Eye’s Facebook page fans by over 100,000. The creative is simple, leaving the key rings to be the main feature and the choice of yellow against blue in the headline, helps the message stand out on shelf. 

BIC

With kids starting back at school BIC have been trying to boost their sales with vibrant POS units in and around 

supermarkets and stationary shops. The range of units stand out in store being instantly eye catching and dominant against other competitors. Their trade mark orange is enough to familiarise customers with their brand. 

The characters and doodles featured in the creative apeal to kids as well as adults. These illustrations could have potentially been drawn or doodled by either person which demonstrates an all round sense of consumer engagement.

For the first time BIC was the official pen, lighter, and shaver 

of the Tour de France. From 30th June to 22nd July 2012. 

BIC had a series of activities and events during the prestigious 

cycling event which consisted of:

- An electric vehicle and the BIC mascot at the finish line.

- Four cars and a flatbed truck with a sound system, customized 

   with the colors of the brand and presenting new BIC products.

- Distribution of more than 400 000 goodies all along the course. 

- Distribution of pens to the public in the starting village, 

   especially around the riders’ signature podium.

BIC In-store domination

Tesco Interactive Screen For home Shopping

The interactive screens allow you to flick though the range of products on order. Further inspection shows you actually need to download and register an app to shop, and the range of products available was limited to just the very basics (less than in most local convenience shops). 

This makes more of a cool experiential piece rather than a practical shopping experience. When questioned the girl working alongside she said only a few, mainly business people had purchased through the system. 

Whilst this does allow people to order purchases for when they return this can already be done from the comfort of a hotel room on a laptop. 

Glaceau Vitaminwater - Paralympic promo

Enter your unique code, name and phone number online for your chance to go to the London 2012 Paralympic Games.

As well as tickets to the games, you and 3 mates get to stay for 2 nights in a 5* hotel, £2012 to splash and return first class travel to London. 

The code is on the back of the medal style neck collar which comes with your vitamin water bottle. 

Mesh - M&M's Sweet Sunday

A QR experiment from Bulmers

You scan the QR code to ‘join the experiment’. 

Once scanned, Bulmers can record what flavours people are drinking and how often.

Collating this data is incredibly useful and also allows Bulmers to find out what devices and operating systems people are using allowing them to target specific audiences.

Vue Facebook

Vue Cinemas have teamed up with CCE / Fanta to provide a gift with purchase – A free pair of ‘slurptastic’ drinking straw glasses when you purchase any regular soft drink in your local Vue Cinema.

A fun way to enjoy your beverage whilst watching a movie and encouraging cinema goers to purchase snacks and drinks on their visit.

 

On-brand creative has vibrancy and stand-out; as well as a relative gift for the Fanta target group of young teenagers. 

An appropriate way of reaching their intended prospective consumers through social media.

A quirky lock-up for their ‘Free slurptastic specs’ icon works nicely; coexisting seemlessly with the Fanta brand creative.

Mesh Heathrow airport finds...

Sourz Fusionz VW Camper Van competition

Sourz is getting sorted for summer with experiential sampling

activity at some of the most exciting festivals and cities

across the UK. Festivals give brands a way to really connect with their audience and has been embraced by brands such as

Jägermeister with their JägerRock truck bar and Guiness,

which supports the annual Cork Jazz festival.

Sourz is giving the chance to win a unique branded VW

Campervan that is touring key cities across the country this

summer. Taking a pop-up festival experience to the road, the

Sourz VW Campervan will bring the brand to life in selected

on-trade outlets and supermarkets.

In addition to the VW campervan, tickets and other music

related prizes, such as iPod Touch’s full of summer tunes, will

be on offer in the lead up to each festival.

In-store, the only POS was the tear off barker pictured, but

the competition does has radio and tv support as part of

Sourz partnership with MTV and Capital FM.

There is no purchase necessary you just enter your details

via the Asda competition page, however this is not exclusive

to Asda as you can also enter via the Sourz website.

www.sourz.co.uk

Diet Coke makes cropped logo packaging permanent

Last August limited edition Diet Coke packaging from Turner Duckworth featuring an enlarged, cropped version of the logo. Diet Coke is now to adopt the design permanently.

The new packaging uses a graphic that is basically a crop of the logo wrapped around the can – full versions are also applied just in case shoppers were unable to identify the brand. 

Jack Daniels - Gold Medal Gift Pack

The gift box, which has no connection to the Olympic Games itself, has been designed to commemorate almost 100 years since it won two gold medals in London.

The Tennessee whiskey was awarded a gold medal in 1914 by the Anglo-American Exhibition held in London, which honoured the two countries’ contributions to the world, and then in 1915 by the Institute of Hygiene for continuing standards following Jack Daniel’s death.

The new gift box features a black and gold 1 litre bottle of Jack Daniel’s Old No.7 plus two commemorative rocks glasses. 

Game on world - Nike

To support the launch of the new Nike+ app, trainers and Fuel Band, Nike have been going all out with a number of interactive displays in and around Selfridges and Nike Stores.

You stand in the blue spot and when it says jump, you jump. 

It will then play back your jump in slow motion, telling you exactly how high you jumped.

In-store there is a similar item display with two screens that measure how high you jump, how many times in a minute , running on the spot etc allowing users to compete with friends whilst trying out the new trainers. 

Outdoor, a great opportunity to create some really noticeable, yet simple and fun brand engagement (loads of people were gathering around watching) whilst demonstrating one of the main qualities of the new basketball shoes (which digitally measure how high you jump). 

In-store, again great brand engagement but also an easy way to get customers to try out the new trainers in a friendly but slightly competitive environment. 

Boxer Chips

Brand of crisps (from Ireland) served in a box rather then 
a packet. Currently only available inflight or in a very small selection of bars and hotels across europe.

Great tone of voice! 

Nice little style that is across all their communications online and print.

They have had great feedback online on product quality and the novelty of eating crisps from a box rather than a packet.